Zinc Blog

Seemingly everyone has a smartphone nowadays, and with the smartphone comes apps. Mobile apps fuel the largest computing ecosystems in the world and, as a result, the question may have to be asked, “Does my business need a mobile app?” Whether it's a good idea depends on your specific business goals, target audience, and resources. In this article, we will take a look at the pros and cons of developing a mobile app for your business.

If you read our blog regularly, you probably saw the post we shared the other day talking about the various cybersecurity issues that your business could very well be damaged by without the right precautions. We wanted to build on that conversation, so what follows are the measures to help you take these precautions.

How can you distinguish your presence in your industry when your customers anticipate a top-notch experience at every juncture? Businesses can gain a substantial advantage over competitors by harnessing the power of cutting-edge technology solutions, such as online ordering, mobile applications, and e-commerce platforms, which streamline access to services and products. Let's discuss how the latest technological advancements can be used to improve your business.

Cyberattacks are horrifically dangerous to any business, especially for small ones that might not have the resources to protect themselves with top-dollar solutions or preventative solutions to bounce back afterward. Today, we want to explore what really causes cyberattacks and how even slight changes to behaviors and situations can be indicative of danger.

Many individuals are concerned about the future of AI, including the White House, which encouraged companies like Amazon, Anthropic, Google, Inflection, Meta, Microsoft, and OpenAI to commit to helping with the management of artificial intelligence. Other companies, including Adobe, Cohere, IBM, Nvidia, Palantir, Salesforce, Scale AI, and Stability, have joined in this pledge to maintain “the development of safe, secure, and trustworthy AI,” according to the White House.

A major nonprofit has disclosed a major data breach that has affected 890 schools across the United States. The National Student Clearinghouse (NSC) has announced that they have been the victim of a data breach that has put its clients’ data at risk. Let’s take a look at what this means.

The vehicles of today are equipped with countless features that previously did not exist, but this also makes them vulnerable in ways that older cars simply are not. Today, we want to explore what this growing smart car trend means for the security of vehicles.

Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.

With Cybersecurity Awareness Month just around the corner, now seems to be the appropriate time to consider your own business’ cybersecurity. While there are many, many factors that contribute to how protected your business is against threats, one of the most impactful and insidious is how receptive your employees are (or aren’t) to security-centric behaviors.

Data privacy has never been such an important issue for businesses and individuals alike. In some places, calls for overarching legislation to protect consumers have often been met with significant pushback by lawmakers who are reluctant to put extra regulations on businesses, while others have passed important laws dictating how organizations handle individual data. 

Your network is your business’ nervous system, enabling all of your operations. At least, that’s what it’s supposed to do. Unfortunately, network bottlenecks—the lack of available bandwidth limiting the capacity for data to move about—can put a stop to this. Let’s talk about a few ways to avoid such a bottleneck.

Using the right technology can streamline operations, enhance customer engagement, and boost overall productivity. Despite its potential benefits, many small businesses often make significant mistakes when it comes to technology implementation. Let’s explore some of the biggest technology blunders small businesses make and how to avoid them.

IT strategies play a pivotal role in helping companies navigate this complex terrain, but they often require a substantial amount of time to be effectively implemented. This week, we'll explore the reasons behind the seemingly sluggish pace of IT strategy implementation and why patience is indeed a virtue in the world of technology.

Have you tried using Enhanced Safe Browsing in your Google Chrome browser? This feature has been a part of the browser since 2019, and it was implemented with the intention of preventing phishing attacks. This feature was also recently added to Gmail. Here’s how you enable it, as well as why it might not be the solution you’re hoping for.

Emerging technologies like augmented reality (AR) and virtual reality (VR) are leveling the playing field for small businesses that decide to utilize these technologies. They can be harnessed by small businesses to engage customers, enhance their products and services, and create unforgettable experiences. This week, we'll explore some exciting ways that small businesses can leverage AR and VR to their benefit.

Encryption, like so many elements of cybersecurity, is often seen as just another buzzword that the public simply doesn’t need to concern themselves with… but as cyberattacks continue at their current rates, the opposite is the actual truth. Let’s talk about what encryption is, and why it has become more important than ever that it is put into practice in both professional and private life.

As comfy as it can be at times, sitting for all hours of the day isn’t something we’re built for. As a result, not only does sitting all day impact our overall health, it can functionally hurt our productivity as well. Fortunately, there are some simple exercises and activities that can be done at the workstation to help mitigate these negative outcomes. 

Data is commonly regarded as one of a business’ most valuable resources. As such, it is critical that you protect it from threats of all kinds, including data leaks. Data leaks are nothing to take lightly, as their impacts range from a serious hit to your business’ reputation to an equally serious hit to your business’ finances. Obviously, this is something to be avoided, so let’s discuss how you can do so.

Remember when Windows 10 was released, much to a sigh of relief following the questionable release of Windows 8.1 Update? Can you believe that there’s now discussion going on surrounding Windows 10’s end of support date? Let’s explore what an end of support means for Windows 10 users, as well as what steps they can take to ensure moving away from the operating system goes as smoothly as possible.

Security is part of running your business where you have to adapt and make changes on the fly. One best practice that has always been a staple of any security infrastructure, however, is the virtual private network. The VPN might be important, but it’s one aspect of business technology that is changing thanks to the adoption of zero-trust access policies.