Zinc Blog

Seemingly everyone has a smartphone nowadays, and with the smartphone comes apps. Mobile apps fuel the largest computing ecosystems in the world and, as a result, the question may have to be asked, “Does my business need a mobile app?” Whether it's a good idea depends on your specific business goals, target audience, and resources. In this article, we will take a look at the pros and cons of developing a mobile app for your business.

More often than not, the malware you encounter will target a desktop computer. Despite this, there are indeed some threats that target mobile devices, including one which Google had to remove from the Play Store for infecting smartphones with malware and adware. We recommend that you take immediate action to uninstall these apps if you were one of the unfortunate folks who accidentally installed them.

Have you received text messages from businesses? You are definitely not alone. Today’s businesses, looking for even the slightest advantage have begun using SMS messaging to push their products and services on potential customers. This strategy is more or less as effective as other forms of marketing that target people’s personal accounts. The problem with text-based marketing is that the phone numbers that people get messages from often change and seem very much like spam.